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Massillon company makes metal coating that’s stronger than diamonds

Northeast Ohio

Tesla NanoCoatings set up shop in Massillon with confidence in its products and big dreams for success.

It hasn’t taken long for that to happen.

Tesla, which produces a corrosion-resistant coating for steel and other metals, has only been in business for a few years at its Massillon site — the former home of The Independent. Yet, the national attention has already arrived for the locally-owned, start-up company.

The reason for its growth may start and end with Tesla’s products. Tesla founder and CEO Todd Hawkins says the paint-like, rust-resistant coating that consists of carbon nanotubes is stronger than diamonds and very durable. The hope is for the barrier coating product to help reduce maintenance costs for customers.

Because of Tesla’s forward-thinking approach, the company is expecting to expand in the near future.

Who: Tesla NanoCoatings

Where: 50 North Ave. NW

What they make: Tesla has developed a new class of protective, paint-like coating that utilizes carbon nanotubes for corrosion protection of metals.

Number of employees: 12

Factoid: Tesla was recently recognized by CNBC as No. 15 on its Upstart 25 List, a project that looks at some of the nation’s top start-up businesses. The network’s advisory counsel ranked Tesla over more than 500 global businesses that were evaluated.

Owners: Todd Hawkins, along with a group of others, including individual investors and SK Global Chemical for South Korea.

How it started: Tesla was incorporated in 2012 when it received its first seed funding from the East Central Ohio Tech Angel Fund. Prior to that, Tesla was a business run solely by Hawkins in Massillon.

Quote: “We have the production capacity to produce over 100,000 gallons of product in conjunction with our manufacturing partner. We anticipate expansion in the not-too-distant future.” — Todd Hawkins

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